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Name: Ankush Agarwal
Programme: PGDM
Specialization: Marketing (Major)
Finance (Minor)
Mobile Number: +919958545117
Email: ankushagarwalmba@yahoo.com
ankushagarwalmba@gmail.com

Academic Qualifications
Year Degree Institution Percentage/ CGPA
2007–2009 Post Graduate Diploma in Management. Birla Institute of Management Technology. 74.33% / 6.69
2003–2006 B.B.A
S.P Jain Institute of Business Management & Commerce. 66.17%
2003 HSC (XII), CBSE
Agra Public School.
72.4%
2001 SSC (X), CBSE
Agra Public School.
65%

Academic Achievements :

• Secured highest marks in HSC Board Examination of Accountancy in School.
• Secured 4th highest marks in HSC Board Examination of Economics in School.
• Won the Inter School Cricket Championship in year 2002.
• Won a 3rd Prize Trophy in 200 mm Relay race.

Academic Profile :

Majors

• Sales and Distribution Management
• Business to Business Marketing
• Integrated Marketing Communication
• Consumer Behavior
• Rural Marketing
• Product & Brand Management]
• Customer Relationship Management
• International Marketing

Minors
• Financial Services.
• Insurance Business Management.
• Financial Report Analysis & Valuation.
• Retail Banking

Academic Projects :

Title and Scope :

• Six weeks summer training on a project title “Sales & Distribution Management System of ITC India Ltd.” Under a distributor of the company at Agra. (2005)

• A Short term Marketing Project Report on “A Study of ICICI Bank Loans and a Comparative Analysis with other Financial Institution”. (2006)

• A project report on “A Study on IDEA Cellular Services” to show the level of competition it faces from other operators in the NCR region. (2007)

• A project report on “The game plan of Nike and its marketing strategy in India” with respect to its current position in the international market. (2007)

• A project report on “Youth Curry: Insight on Indian Youth Nirula's to go national...” detailing on the diversification of Nirula’s & its services to the various other untapped regions in India. (2007)

• A project report on “A Study on B2B model of Moserbaer India and its Business Portfolio in National & International Market”. (2008)

Summer Internship
Organization Tenure Period
Super Cassettes Industries Limited. April 2008 To June 2008 2 months

Project Undertaken
• Title: “LCD TV Market Survey” & Its Consumer Buying Behavior

• Scope: The research includes the study of Buying Behavior of middle class consumer group in context to LCD TVs, T-Series and its major competitors in consumer durable market. The in-depth research/study was focused Within DELHI region.

• Objective: In the respect of the project title “LCDTV Market Survey” & Its Consumer Buying Behavior” the company is planning to launch an LCD Television in the market therefore the major objective of the project is to figure out the basic requirement about the taste and preferences of the consumer while purchasing an new Television for them.

• Importance of the Study: In search of any new market like LCD Televisions (Consumer Electronics) the company must know what the problems, consumers are having while making decisions on the purchase of the LCD TVs so they can match their requirements and serve them in better way. This can help them in not only creating the new customers but also in retaining them.

Extracurricular Activities / Achievements

• Member of the Food & Mess Committee of BIMTECH.
• Participated in skits, plays, dramas at school level.
• Participated in Business Plan Workshop Organized by NEN.
• Participated in the Debate competition at the school level.
• Former Member of Student Welfare Committee in Graduation.
• Active Participant in Business Quizzes organized in BIMTECH.

Personal Details

Date of Birth: 29th Dec, 1983
Languages Known: Hindi, English
Family Background: Father – Mr. Vinod Kumar Agarwal (Businessman)
Mother – Mrs. Nisha Agarwal (Homemaker)

Date: Signature:

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