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AYRA S. TANSIKING
#10 Thomas st., Annex 41
BLS, Paranaque City
776-1803; 0917-8392853
ayra_tansiking@yahoo.com

EDUCATION

1999 – 2003 DE LA SALLE UNIVERSITY
Anticipated Bachelor of Arts degree in International Studies, major in European Studies and Bachelor of Science degree in Marketing Management. Dean’s List: 1st – 2nd Term, SY 1999-2000; 1st – 3rd Term, SY 2000-2001; 1st – 3rd Term, SY 2001 – 2002; 1st Term & 3rd Term, SY 2002 – 2003.

1995 – 1999 O.B. MONTESSORI CENTER, GREENHILLS
High School Diploma, March 1999. First Honorable Mention. Loyalty Award.

WORK EXPERIENCE

November – December 2003 TRAINEE, PLATINUM PLANS PHILIPPINES, INC. (PPPI)Worked mainly in assisting the sales counselors, as well as in the selling of the core products, through the company system. Acquired the knowledge on the various marketing operations of the company, especially in the sales area.

June – July 2003 PRACTICUM TRAINEE, GLOBAL RESTAURANT MANAGEMENT GROUP (GRMG, owner of Tequila Joe’s and franchisee of California Pizza Kitchen) Worked with the Marketing Department. Acquired the knowledge on the various operations of the restaurant business through projects and researches including conceptualization of Local Store Marketing Promotions. Presented several LSM promotions for Tequila Joe’s and California Pizza Kitchen, which was implemented by the company.

April – May 2003 TRAINEE, THE DIPLOMATIC POST PUBLISHING CORPORATION (TDPPC) Worked as a project head for the Malaysia Reference magazine. Acquired the knowledge on the operations of a publishing company, especially in the solicitations area.

April 2003 RESEARCH ASSISTANT, MARKETING DEPARTMENT – DE LA SALLE UNIVERSITY Worked on an e-trade case for a research submitted to the Department of Trade and Industry. The said case study is already published in the DTI’s research papers.

AYRA S. TANSIKING
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EXTRA-CURRICULAR ACTIVITIES

2002 – 2003 ASSISTANT VICE PRESIDENT FOR FINANCE, JUNIOR ENTREPRENEURS MARKETING ASSOCIATION
Assist the VP-Finance in managing the budget of the organization, and in handling related activities such as registration and general assemblies.

2002 – 2003 VOLUNTEER, CENTER FOR SOCIAL CONCERN AND ACTION (COSCA)
Involved in the outreach program of the office. Served as marshal and provided assistance for the special children.

2002 – 2003 STUDENT LEADER, CENTER FOR SOCIAL CONCERN AND ACTION (COSCA)
In-charge with the production and set-up of sports banner for the COSCA Week.

2001 – 2002 EDITOR-IN-CHIEF OF EUROPOLITAN, EUROPEAN STUDIES ASSOCIATION
Handles the official newsletter of the organization. Participated in the conceptualization, planning, and implementation of various seminars held by the organization, such as GA’s and seminars.

2001 – 2002 PARTICIPANT, LPEP-ORIENTATION
An annual activity shows the unified effort of the different student organizations to welcome the incoming freshmen.

2001 – 2002 PARTICIPANT, LE JOUR DE LA FRANCOPHONE
Provided assistance during the games and participated in the contests in celebration of the French day.

2000 – 2001 MEMBER, SPECIAL PROJECTS TEAM – COUNCIL OF STUDENT ORGANIZATION
Participated in the SP Team activities and assisted team heads in the implementation of various seminars and activities of the Council of Student Organization.

SEMINARS ATTENDED

February 2003 SPECIAL CAREER ORIENTATION
Procter and Gamble, Philippines

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September 2002 COMPANY TALK WITH PHILIPS
Junior Entrepreneurs Marketing Association, De La Salle University.

September 2002 NETWORKING: UNLIMITED INCOME OR SCAM?
Junior Entrepreneurs Marketing Association, De La Salle University.

July 2002 POWER OF MARKETING PUBLIC RELATIONS
Junior Entrepreneurs Marketing Association, De La Salle University.

July 2002 1st NCR Seminar for school year 2002-2003: DIALING THE FUTURE (THE CALL CENTER BUSINESS)
Philippine Marketing Association and Junior Entrepreneurs Marketing Association, De La Salle University.

April 2002 FINANCE HEAD SEMINAR
Council of Student Organization, De La Salle University.

March 2002 DEMAND: DE LA SALLE MARKETING APPROACH FOR NATIONAL DEVELOPMENT
Junior Entrepreneurs Marketing Association, De La Salle University.

April 2001 ORGANIZATION LEADERSHIP TRAINING
Council of Student Organization, De La Salle University

February 2001 FINLAND: FROM BACKWOODS TO THE LEADING IT CENTURY IN THE WORLD
European Documentation and Research Center, De La Salle University.

SEMINARS/EVENTS CONDUCTED

March 2003 SPONSORSHIP AND FINANCE HEAD, GET FIXED UP: FREE MAKEOVER FOR THE BENEFIT OF MAKE-A-WISH FOUNDATION BENEFICIARIES
Eventure and Ideasyncracy in cooperation with Bench TM and Make-a-wish-foundation, De La Salle University.

March 2003 LOGISTICS HEAD, OUTLET EVENTS
Ideasyncracy, De La Salle University.

July 2001 PROJECT HEAD AND FACILITATOR, GENERAL ASSEMBLY
European Studies Association, De La Salle University.

AYRA S. TANSIKING
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RESEARCH PAPERS PREPARED

August 2003 A SERVICE PLAN FOR CALIFORNIA PIZZA KITCHEN – MAKATI
A thesis paper focusing on the services aspect of California Pizza Kitchen – Makati. The said paper provides an in-depth study on the service business, analyzing the critical service points and providing several proposals to improve the service business. Included in the proposals are LSM promotions and advertisements, as well as capacity utilization and investment plan. The said paper is also nominated for best thesis.

April 2003 PINOYDELIKASI: SERVING FILIPINO HOMES ABROAD
An export plan for an e-commerce Filipino company that proposes several market strategies to enhance the company’s strength of being a pioneer in the e-trade business.

December 2002 GERRY’S GRILL SERVICE PLAN
A service plan that proposes several changes at Gerry’s Grill Tomas Morato, such as promotions, service changes, and pricing strategies. Such information could serve as a guideline for the said restaurant in order to increase its guests and maintain the quality of its service.

December 2002 PRODUCT DEVELOPMENT PLAN
A research paper for a proposed new product, a two-colored correction pen. The product answers to the need of yellow pad users for a correction pen that does not alter the color of the said paper.

August 2002 A PROPOSED RETAIL PLAN
A project paper for a proposed masseur/massage center to be called “Chic: masseur for men and women”. The paper aims to revitalize the concept of masseurs, moving away from the negative perception towards massage centers. Positioned as the new way to a healthy life, the plan includes pricing and promotion strategies to attract class AB market.

August 2002 MASCULINE CONFIDENCE: SUNSILK SILVER
An advertising campaign to reposition the image of Sunsilk shampoo brand from a female shampoo to a unisex shampoo. A new variant is conceptualized, which is Sunsilk Silver, to address the male market.

AYRA S. TANSIKING
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August 2002 ALCATEL: ONE TOUCH COMMUNICATION
A paper that presented an understanding of the frequency and effect of the billboards, as communication channel, towards the target market. Moreover, a suggested advertising budget is included which comprise of the different medium that can be used by a company in creating an integrated marketing campaign.

July 2002 PAGANDA NG PAGANDA, SUNSILK
An analysis of the different traditional and non-traditional advertising campaigns of Sunsilk Shampoo. The analysis covers the period from 1994 – 2000. The paper exhibits the transformation of the advertising campaign as seen by the different ads presented.

April 2002 BRAND-WAGON: THE DIFFERENT PERCEPTION ON DESIGNER BRANDS
A study on the different buying behavior of selected students from several universities such as DLSU, ADMU, FEU, and UST. The paper provides the relationship between the students’ perception on designer clothes and their buying predisposition.

April 2002 CAUGHT IN AN INESCAPABLE WEB: LIVES OF FILIPINO WOMEN VICTIMS OF SEX TRAFFICKING TO THE EUROPEAN UNION
A thesis regarding the current increase in the occurrence of sex trafficking in the world, in particular the paper discusses the experiences of the Filipino women victims of sex trafficking and its implications to the RP-EU bilateral relationship. Furthermore, analyses of the existing laws were also conducted to see if there were changes in such laws upon the discovery of such a traumatic experience.

PERSONAL BACKGROUND

Born on January 11, 1981 in Manila, Philippines. Fluent in English, Filipino and basic French (A1: Expression Generale, Diplôme d’études en langue française 1er degree/DELF Certificate holder). Knowledgeable in MS OFFICE, and PRINTSHOP. Interests: reading literature, writing essays, and traveling. Responsible, sensitive to the needs of others, willing to learn and diligent.

REFERENCES

Available upon request

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